DEBUT In 1940s London, 22-year-old Emmy applies for a job at what she assumes will be the London Evening Chronicle, which would fulfill her lifelong dream to be a journalist. With her fiancé Edmund away at war, Emmy does her part at home, volunteering evenings at the firehouse call center during air raids. To her initial dismay, her position is a junior typist at Women's Friend magazine, with her primary role being to compose responses for Mrs. Bird's Problem Page, much like a modern-day Dear Abby. Overbearing and rude, Mrs. Bird refuses letters deemed unpleasant, allowing Emmy to answer only the most mundane queries with unhelpful replies. After an upsetting telegram from Edmund, Emmy boldly begins answering the poor women whose real problems Mrs. Bird would ignore, keeping it secret from even her best friend Bunty. Emmy bravely keeps a positive outlook, but when tragedy strikes too close to home, she is filled with guilt and loss. VERDICT Fans of Jojo Moyes will enjoy Pearce's debut, with its plucky female characters and fresh portrait of women's lives in wartime Britain.-Laura Jones, Argos Community Schs., IN © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

When Pearce happened upon a 1939 British women's magazine, the idea for her first novel was born. Pearce glimpsed a time when women faced unimaginably difficult situations and often had nowhere to turn besides writing a letter to the Problems Page. From those voices of the past arose heroine Emmeline Lake, a plucky young woman trying to do her part for the war effort. When Emmy hastily takes a job at Woman's Friend, a magazine on its last legs, her journalistic dreams seem dashed. Instead of gathering stories from the front line, she's under the thumb of conservative Mrs. Bird, who refuses to answer letters with any Unpleasantness. Deciding to take matters into her own hands, Emmy secretly replies to readers looking for guidance. But when her life changes forever after a German air raid, Emmy must end the ruse and face reality. Set against a backdrop of war-torn London, this is a charming and heartfelt novel. Pearce brings to life a tale of true friendship, and how love will outlast even the most challenging times.--Norstedt, Melissa Copyright 2010 Booklist

Pearce's clever debut follows a plucky Londoner during the Blitz who dreams about becoming a war correspondent. When 22-year-old Emmeline Lake sees an ad for a "Junior" from the London Evening Chronicle's publisher in 1940, she believes this will be the start of her journalism career. Alas, the job entails assisting Henrietta Bird, the advice columnist in Women's Friend, a magazine dying off from fustiness. Henrietta is a literary Violet Crawley who won't answer letters involving any unpleasantness, which eliminates most everything pertinent. Emmy, however, fails to destroy unsuitable letters as instructed, instead answering them privately under Mrs. Bird's forged signature. Meanwhile, she and her best friend, Bunty, demonstrate resolve as bombs rain down night after night and Emmy's fiancé informs her, via overseas telegram, that he is leaving her for a nurse. The novel has a wonderfully droll tone, a reminder of the exuberance of youth even under dire circumstances. Headlined by its winning lead character, who always keeps carrying on, Pearce's novel is a delight. (July) © Copyright PWxyz, LLC. All rights reserved.

Keep calm and carry on? That motto could have been written foror even bychirpy English World War II-era journalist-wannabe Emmeline Lake, whose remedy for conflict, both worldwide and domestic, is to do what she can, as well as she can.Innocence and perky optimism are tempered by less sunny feelings over the course of British novelist Pearce's debut, which opens with a relatively upbeat evocation of World War II London as experienced by 22-year-old legal secretary Emmy. Fond of larky contemporary expressions and capital letters"I gave what I hoped was a plucky Everything Is Absolutely Tip Top smile"Emmy yearns to be a Lady War Correspondent and finds a new job at Woman's Friend magazine. But her duties turn out to include destroying problem-page letters on unacceptable topics ("Premarital relations, Extramarital relations, Physical relations," etc.) on behalf of her boss, battle-axe agony aunt Mrs. Henrietta Bird. Warmhearted Emmy can't bear to leave these needy women's letters unanswered and begins replying to them in secret, forging Mrs. Bird's signature. Matters turn more serious after Emmy has an argument with her best friend Bunty's fiance, William, over his risky work as a fireman. Vividly evocative of wartime life, with its descriptions of bombed streets, frantic fire stations, and the desperate gaiety and fortitude of ordinary souls enduring nightly terror, Pearce's novel lays a light, charming surface over a graver underbelly. With its focus on the challenges and expectations placed on those left behind, it also asks: Who is supporting the women in a world turned upside down by war?Although the jauntiness and feel-good tone can grate on occasion, especially during the farcical wrap-up, this is a readable, well-intentioned, very English tribute to the women of the homefront. Copyright Kirkus Reviews, used with permission.